Charity Spotlight: Lemonade Day

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Lemonade Day® a non-profit youth entrepreneurship organization headquartered in Houston, is dedicated to teaching children across North America business and financial skills that are key ingredients of long term success. Through Lemonade Day’s fun, hands-on program, children of kindergarten through fifth grade age are empowered to start their own business—a lemonade stand—and experience the feeling of earning real money. Lemonade Day leaders encourage kids involved in the program to spend some, save some and share some of their profits with a cause that matters to them after repaying their investors.

Founded in 2007 in Houston by Michael and Lisa Holthouse, Lemonade Day is hosted in 70 territories in North America and continues to grow each year. Over the past 10 years, Lemonade Day has engaged more than 1 million kids. Within the next five years, Lemonade Day leaders estimate that 250,000 mentors and millions more kids will be hosting lemonade stands in North America and on other continents.

Lemonade Day Greater Dallas received a donation of $120,000 from Portfolios with Purpose® (“PwP”) at an award celebration in New York City in April. Reid Walker, Five T Investments chief investment officer and co-founder of Lemonade Day Greater Dallas, earned first place in the Portfolios with Purpose Master Class 2017 stock selection competition that garnered this $120,000 donation for Lemonade Day. Walker designated Lemonade Day as his charity of choice.

Steven Gordon, Lemonade Day national president, joined Walker in New York at the April 19 celebration to accept the donation. The Portfolios with Purpose donation of $120,000 will be used for ongoing Dallas-based Lemonade Day programs, resources and special events.

Portfolios with Purpose hosts several annual competitions for both professional and amateur investors who raise funds for their favorite charities. Hundreds of players competed in the 2017 contest, which included professional and novice investors playing for a total of over $250,000. In 2016, Walker earned third place in the Master Class competition and won $29,000 for Lemonade Day.

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